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Kanye West : THE phenomenon.

October 20, 2016

Who doesn’t know Kanye West? Some of you may recognise him beacause of his incredible music career, some others may identify him as the Kardashian’s husband or even as the new fashion phenomenon.


Kanye West, since his childhood, has been into art and especially poetry and music. At only twelve years old, he wrote and sold his first hip hop’s composition. Moreover, at the end of the 90’s, Kanye West studied at Chicago’s Univeristy of Art for 6 months before deciding to dedicate his life to music.

Kanye soon started to collaborate with many famous artists such as Alicia Keys, Janet Jackson or even Jay-Z, by being their producer. Eventually, he realeased his first album solo The College Dropout in 2004. The latter has won 3 Grammy Awards. The College Dropout is qualified as the best album of the year by The New York Times and Time Magazine, which ranks Kanye among the 100 most influential celebrities in the world. On top of that, in December 2009, Entertainment Weekly would design Kanye’s first album solo as the “best album of the decade”. 

30-year-old Kanye released his third album, Graduation, on September 11th 2007 which represents the most sold album since 50 Cent’s album The Massacre, in 2005. In this album, we can hear the well-know French group Daft Punk on the title “Stronger”, which is a remake of “Harder, Better, Faster, Stronger”. The song is considered as the best featuring of the year. This album symbolises the start of his international success. At this point, every single album of Kanye has known a phenomenal success, especially in America.

Once again, Kanye surprised us on Twitter, in February 2016, by announcing a brand new album named The Life Of Pablo. His well-known family, The Kardashians contributed to the whole promotion, thanks to the incredible number of followers they have.


Kanye West is also known for being a fashion victim. As he has a very strong image in the media, luxury brands try to use his fame in commercials or collections. For instance, in 2009, Louis Vuitton collaborated with Kanye West for a sneaker collection. Furthermore, Nike increased their sales with a new design made by K.West named “Yeezy”, which can be sold for about $3000 (10 times more expensive than its initial price.)

On October 1st 2011, during the Paris Fashion Week, Kanye invited around 50 people to premiere his women’s fashion label, DW Kanye West. His debut fashion show received mixed-to-negative reviews.  On February 11 2015, West premiered his Yeezy Season 3 clothing line at Madison Square Garden in conjunction with the previewing of his album The Life of Pablo.


Most of you may know Kanye West for his relationship with the world famous reality star : Kim Kardashian. West began dating longtime friend Kim Kardashian in April 2012. They became engaged in October 2013, and married on May 24, 2014 at Fort di Belvedere in Florence, Italy. They have two children: one daughter named North West  and a son named Saint West (and not South, lol). In April 2015, West and Kardashian traveled to Jerusalem to have North baptized in the Armenian Apostolic Church at the Cathedral of St. James, because of the Armenian’s origins of KKW. The couple’s high status and respective careers have resulted in their relationship becoming subject to heavy media coverage; The New York Times referred to their marriage as “a historic blizzard of celebrity.”

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Shanel and Apolline

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